|
The
following is a reprint of an article written in the
October 2004 (current) edition of AVN
Online.
Dream
Weavers: Teleteria Makes Internet Dreams Come True
By Frank Meyer
 With
offices in New York and Connecticut, and a staff of
15 full-time and part-time employees, Website design
and hosting company Teleteria
(www.teleteria.net)
is moving ever closer to their goal of establishing
long-term relationships with their customers by providing
24-hour-a-day, 7-day-a-week service.
"Teleteria
is the world's largest provider of custom adults turnkey
passages," declares Telteria president Jay Servidio.
Jay Servidio knows of what he speaks, as he teaches
a class called "How to Get Started and Make a Profit
in the Adult Internet Industry" at The Learning Annex
in New York and Toronto every month.
Since
1995, Teleteria
has been providing custom Web design solutions for
large and small clients using HTML, Photoshop, and
flash. Their experienced team of certified design
professionals include HTML coders, graphic artists,
writers, and back end application developers who specialize
in complex back end database applications. They offer
a maintenance plan for regular updates and minor changes,
spam filter, chat rooms, message boards, e-commerce
via online ordering systems like shopping carts, and
can even transfer Websites between different hosting
platforms.
"I
came into the business in September of 1994 through
a very close friend of mine who was very large in
the phone sex industry," reminisces Jay Servidio,
who for 13 years prior worked for AT&T, MCI, and Sprint,
and is a karate enthusiast. "He took me to the ia2000
tradeshow and introduced me to all the players, explaining
what they did and how they made their money. The majority
of people in the room made their money by offering
other people the opportunity to come into the audio
sex industry and then skimming a percentage of their
minutes without paying them on it. These people pretty
much invented the adult Internet industry and they
were all doing the exact same thing. What they were
saying was, 'Here's some content. Here's a Website.
Go and market it, and we'll take care of the billing
and give you a percentage of the revenue.' The Webmaster
has no control of their money. So the philosophy that
we started the company on was, 'We're gonna provide
a beautiful Website with a lot of content and hosting
and teach them how to market those sites.'"
Yet,
once Jay Servidio got into the business, he immediately
recognized some of the difficulties of trying to make
money on the Net.
"We
understood when we started that people are uncomfortable
spending money on the Internet. So we offered people
a money-back guarantee in writing," he explains. "So
if we sell a Website to you for $3,500, you give us
a 50 percent deposit with a signed contract. The contract
states clearly in black and white that once the site
is built, you get to review it. If you love it, you
pay the balance. If you want us to make changes, we'll
have them done for you in 24 hours. If you hate it,
you can have your money back. We're the only company
in the industry that will offer that."
Building
The Perfect Beast
Teleteria's
key product is a custom adult turnkey Website. They
will provide you with a custom-designed Website where
you own the domain, and the billing company name is
set up in your name so you get paid on all of your
revenue directly. Your membership section taps into
their library of over 100,000 images, and they buy
various feeds from other companies. Best of all, the
client does not share this profit with Teleteria.
"One
of the most important things that we do is we get
Webmasters an account directly with the billing company,"
Servidio notes. "We don't share in their profit so
we can't screw them out of their profit. They get
their money directly from IBill or CCBill, case closed.
So all of our clients get paid on their revenue directly
from the billing company."
In
addition to building sites, Teleteria
offers a variety of virtual hosting plans. Plan 1
includes 50 MB disk space with 50 GB of expandable
bandwidth for $24.95 a month, billed annually with
no setup fee This includes unlimited FTP access, a
free shopping cart, and exclusive control panel with
full suite of Web administration tools, a mailing
list manager, and free promotion. Plan 2 is $90 per
month (40 to 80 GB), Plan 3 is $140 (50 to 100 GB),
Plan 3 is $175 (75 to 125 GB), and Plan 4 is $19.95
(250 MB). "As you and your needs grow, we grow with
you," Jay Servidio says with a smile.
Of
course, the bedrock of any Web-based business is its
servers, and Teleteria's
is built on one hell of a big rock, as theirs are
located in the Globix.com building, which happens
to be down the street from the Federal Reserve Building.
"During 9/11 and the power failure that the East Coast
had last summer, our machines were not down for a
second," boasts Jay Servidio. Unlike most providers,
Globix owns and operates its own Tier 1 Global IP
Network, which allows Globix to control resources
and deliver network quality and control. Globix closely
manages capacity and content delivery across all links
on its network to minimize spikes in traffic and ensure
that there is always adequate bandwidth available.
Starting
Up The Start-up
The
first step toward launching a Website is registering
a domain name, and Teleteria
is an ICANN accredited registrar, offering complete
domain registration and management services to make
getting and keeping your domain name hassle free.
They also offer an automated submission program, which
is perfect for getting top listings on major search
engines. For even more exposure, they can submit a
site to over 1,500 search engines and Web directories
worldwide for $689 (for a 12 month period). An automatic
meta-tags generator is also included. Plus, if you
purchase any annual search engine submission program,
Teleteria will
renew it for the second and third year at no extra
cost.
For
$1200 per year, they will even insert meta-tags into
all the pages of your Website before submitting to
engines and directories. This will rank a site higher
as the engines look for meta-tags. Your site will
also be listed higher in at least three of the engines,
including MSN, AlltheWeb (FAST), Lycos, Google, Metacrawler,
Northern Light, Excite, AOL, Ask Jeeves, Overture,
iWon, Webcrawler, Alta Vista. They do all this because
they are not just building sites for the adult world,
but for mainstream, the business world and beyond.
"The
type of clients we have are college kids, mom and
pop that want to make additional revenue from home,
dentists, doctors, lawyers, teachers, politicians,
etc. If you pick a category, I've got a client in
there," reckons Jay Servidio, who also recently introduced
casino sites to the Teleteria
list of offerings. "Maybe less than five percent of
the Websites we build are for people in the adult
entertainment market. The rest are commercial sites.
What we cater to is the average guy that knows the
Adult Internet market, people looking for alternative
sources of revenue."
With
a variety of clients comes the need for a variety
of designers to customize a wide range of sites.
"All
of our designers are Flash and Photoshop certified,"
he says. "Every site has unique styles, graphics,
colors. We use a certain model because it has the
best conversion ratio that we've ever come up with,
but they all have different domains and are unique.
The client has a choice. I can register the domain
under you, which means that anybody on earth could
look up you and find your home address and phone number,
that you've got a porn site. So most of our clients
want to register it under Teleteria."
They
also guarantee top-notch support. "Clients can call
us 24 hours a day on our toll-free 800 number or can
e-mail us," he says. "If a client has a problem, they
need help with marketing, they will e-mail support
and set a phone call appointment for an over-the-phone,
online tutorial. We don't just sell the Website and
tell people ‘Have a nice day.’ We don't make a big
profit on just selling one to five. We want to sell
you two or five or 10. And in order to sell you two
or five or 10, one of them has to make you money.
If it doesn't make you money, it fails, you fail,
our business plan fails. So, we have a robust Webmaster
resources area. We teach people how to use it."
It's
that personal touch that Jay Servidio believes separates
Teleteria from
the rest of the pack.
"When
we sell a Website to a client, we take a 50 percent
deposit with a signed agreement. The vice president
of production, David Sokorsky, then calls the customer
on the phone and they go over the domain and layout
of the site. The site gets assigned to a designer
and once the customer approves the home page, the
rest of the site gets done. This takes about seven
days. Then the customer looks at it, approves it,
pays his balance, sends in an email with acceptance,
we get him fixed with CCBill and the marketing begins."
As
smooth as that may sound, Jay Servidio is trying to
streamline that process even further. "We're trying
to make it even smaller. Just like Ford and General
Motors and Chrysler have numbers on how many cars
they can assemble in a day, I wonder how many sites
can we get off the assembly line in a 24-hour period?
We're trying to make our assembly period as short
as possible to increase revenue and to get the customers
satisfied faster."
The
Secret of My Success
What
is the secret to Teleteria's
success? How have they outlasted much of their competition
and blossomed into the mega site builder that are
now?
"The
object of running a company is not to keep sales flat
and maintain a comfortable lifestyle, it's to grow,"
explains Jay Servidio. "So I set out on a campaign
on January 1 of this year to grow. As of June 30 of
this year, I have sold more Websites to clients than
all 12 months of last year. You have to be as smart
as possible."
"The
model that he's got for turnkey adult sites and turnkey
casino sites is tremendous," enthuses vice president
of sales and marketing Adam Dreyfus, a former TechTV
talent booker. "The goal here is to make Teleteria
the absolute best turnkey company on the planet, for
casino, for adult sites, you name it. We're perfectly
positioned to take advantage of that and constantly
looking for new revenue streams. I think we've got
as good a model as anybody out there for adding bang
for the buck, so to speak."
"It's
a very competitive market," he continues, "but the
good news is you've got 150,000 people a day logging
onto the net for the first time in their life and
they're all coming to look for porn. But now they're
coming on with high-speed models versus 28.8 like
10 years ago, when I first got on. That helps our
industry grow a billion dollars a year. So when people
use words like saturation, I say there's no such thing
because 85 to 90 percent of adult Websites that are
online suck. They poorly built. They have little to
no content. And the owners have no idea how to market
them to make money. So they fail. You can't have saturation.
It's an impossibility."
So
what does the future hold for Teleteria?
"Where
I want to be in five or 10 years is doing exactly
what I'm doing now on a larger scale with more employees,"
says Jay Servidio. "My goal is to continue to provide
A1 service to our clients in design and hosting. I'm
creating wealth for people. Not just our clients that
are buying adult and casino Websites for us, but I'm
providing an opportunity for my employees to follow
an Internet dream and make wealth for themselves."
Jay
Servidio is President of Teleteria,
Inc., a company that has been building and hosting
commercial and adult custom Web sites since 1994.
Teleteria's
clients are located all over the world.
Return
to Pushlished Articles Main Page
|
